AI-native marketing for B2B technology companies

An interim marketing leader who builds and deploys your AI agents. Start with an honest look at your marketing. Finish with a team that works the new way.

Get in touch See the services

You run a B2B technology company. Your next stage of growth depends on marketing and sales. At the same time, those teams will soon work alongside AI agents.

Three kinds of work meet both demands:

AI orchestrators that create plans quickly, and AI agents that take over the execution, so your people focus on the work that needs them
One Go-to-Market model for marketing and sales, with the product marketing, revenue operations and martech behind it, so everything you do is led with numbers and rooted to your proposition
An interim leader, an advisor or a project lead for the change.

Many marketing agencies provide strategy and hands-on execution. Here, you get an agentic team, run by your own people.

AI, Go-to-Market and leadership. You need all three.

Agents on your marketing team

Your marketers hand over routine work to AI agents and manage them. Defining, training and deploying the agents is part of the work. So is building the MCP servers they run on.

One revenue target, one team

Your revenue target becomes pipeline targets. Marketing and sales each own a share. Everyone works to clear roles, led by agreed numbers, and tracked automatically. Every action drives your proposition.

GTM leadership

An interim leader can run your marketing, martech, and revenue operations, part time or full time. An advisor can coach your leadership team. A project lead can own one change from plan to result.

Start with the problem that costs you most

Interim lead

Get an interim head of marketing or a project lead. Choose part time or full time.

A specific project

Agree one problem and one scope, on a fixed scope or a time share. The result can be one finished build, such as an agent farm, an MCP server or a martech deployment.

Assessment and plan

Get an honest view of where your marketing stands. Then get a development plan and help to carry it out.

The advice comes from 25 years of doing the job

Lauri Palokangas

25+ years in technology and B2B marketing, sales and revenue operations. MBA in Behavioural Economics (2016) and BBA in Business Management (2010), Laurea.

Founder and Senior Marketing Advisor

Digital Workforce Services Plc

Interim head of marketing and member of the extended leadership team.

Client, 2026–

Matrix42 GmbH

Interim VP marketing, senior marketing advisor and interim head of field marketing.

Client, 2025–2026

Eficode

Chief marketing officer, accountable for global revenue operations, leading a 23-person international team. With the management team, grew revenue from €29M to over €280M in five years, including seven acquisitions and one exit.

Before Fibla, 2020–2025

Basware

Director of product marketing and sales enablement, and of customer insights. Led the cloud transformation from product marketing. SaaS revenue grew from about €45M to over €100M in about four years.

Before Fibla, 2014–2020

Nokia

Global head of sell-in marketing for the operator channel. Partner sales manager for Microsoft's Enterprise and Partners Group. The joint go-to-market with Microsoft closed nearly €400M of business.

Before Fibla, 1999–2014

One conversation shows where to start

Share your biggest problem in marketing or another revenue function. Leave with a first step.

Get in touch